Considering all the benefits that an SEO focused strategy can bring to your visibility and business, it is important to know which techniques should be implemented and how. You need to adapt your website so that it is properly considered by the Google algorithm, otherwise it can even be penalized.
Here is everything you need to do to succeed with SEO techniques in your content.
Optimize for strategic keywords
Google searches are made from words searched by users. One of the most important steps to getting results with SEO, involves anticipating which of those terms would be related to your business and it is worth considering in your strategy to optimize your pages.
These keywords represent opportunities for privileged Google positions, if well used. First of all, search using a tool like Keyword Tool or Ubersuggest to understand the competitive terms related to your business. Prefer more specific terms than the more general ones:”buy gourmet brigadeiro in Vila Mariana” will bring a more qualified audience than just “gourmet Brigadeiro”.
Then, the next step involves making sure that each page in your site is optimized for the keywords related to it. Use them naturally in the text and carefully, after all, the algorithm is capable of feeling exaggeration. Keep in mind the chosen terms, as they will be useful in other stages of your strategy.
Set up your meta tags
The source code for your website has some special tags that control the sections that appear on the search pages of the engine results. Customizing them will be very important fto your SEO results, so get worry about meta tags.
There are several types of meta tags, but the main ones are the title and the description – they are self-explanatory. To further optimize your content, make sure to use the chosen keyword in each post with their meta tags. This should occur naturally, because it’s about the topic of that page.
Meta tags are important because they help Google’s algorithm to quickly understand what that page is about. As much as it’ll scan the rest of the content, properly set up this aspect of your website can be decisive for you to get good results positions faster.
Have friendly URLs
Let’s do a test. Which of these two URLs would you trust the most if you were looking for a contact page? It would be the case of “www.empresa.com.br/?p=9533” or “www.empresa.com.br/contato”? Obviously it would be the second case, right? After all, you can understand very well what the content will be just to look at the provisions address.
Your audience will also think about this when they access your site, and the search engine algorithm takes this into account when selecting who goes to the top of the results screen. So, it is essential that you work with URLs considered friendly, which are easy to understand.
To configure this aspect of your site, you need to check the settings of your content management system (CMS). If you use WordPress, go to the permanent links options and choose the template that displays the page title in the URL. By default, the check may be in code form, which is not desirable.
Invest in quality content
As Google’s algorithm becomes more sophisticated, more sites need to be optimized for people rather than systems. However several other techniques involve configuration and source code aspects, having quality content is essential to reach the top of the search results.
The term “quality” seems to refer to something subjective. However, it is not the case when it comes to achieving results with SEO. In this context, it is essential to fully align visitor’ expectations with the content of your site.
It is a matter of understanding the motivations behind the search words and verifying if your pages really offer something of value. It may be worth investing in rich content.
Google is able to sense when someone enters into one of your results, spends a few seconds there and then comes back. This is understood as a rejection, and that page will probably be downgraded if this happens too often. To avoid such a scenario, you have to make every effort to ensure that your content has quality to please anyone who visits it.
Use Search Console to speed indexing
Google Search Console is a browser-built tool for you to help the algorithm properly catalog the content of your site. It is not a substitute for an optimization strategy, but a feature to make sure everything is on track and make any adjustments.
With Google Search Console you can enable a number of special functions for your site’s visibility and find out which keywords drive the most traffic. You can also see your click rate and impressions for each of these indexes.
Another benefit of Google Search Console is to detect any problems that the browser algorithm is experiencing when trying to scan your site. It may be that certain errors are harming your visibility and you do not even know it, so it is very valuable to take advantage of that tool.
Have a responsive site
Increasingly, Google seeks to deliver content fully aligned with the expectations of those who use it. With more than half of the Internet traffic coming from mobile devices, such as smartphones and tablets, it is natural that a responsive design starts to be seen as essential to the algorithm. Does your site fall into this category?
Adapting your pages to many devices is something that goes beyond having a more limited and simple “mobile version”. You need to offer all of your resources to all users, otherwise there is a risk of harming your visitors’ experience – this involves not only thinking about screen size, but also having lighter and optimized elements.