12. Outbound Links

Outbound links to quality and relevant sites can help your own performance in the search engines but take into consideration the following points:

1. Not too many links – don’t over do it
2. Make sure they are relevant to your topic
3. Use keyword-rich anchor text to make the link (helping both websites)
4. Link to high ranking sites for better effect (PR [PageRank] 6 or better)
5. Avoid linking to websites that could end-up as an exit for your users, but to sites that have quality information on your topic.

Giving your visitors quality outbound links could convert them into regular users and there is a chance of getting a link back to your own website from their own site.

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