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• Meta Data (description, keywords, length, etc…)
September 22nd, 2008
Excerpt: 7. Meta Data (description, keywords, etc…) »» Meta tags are part of the html source code of a page and can be found between the <head> ..... <meta name="description" content="content here" /> <meta name="keywords" content="keywords,here" /> ..... </head> tags itself. They are not as important as it used to be due to abuse in the past by many website owners, but they can still make a difference. Meta Description: Search Engines (especially Google), tends to ignore them at this time, but they are still making use of them for snippet compilation, also called "call to action". When displaying result, search engines tend to make use of this tag to describe the website profile, and is shown below the "Page Title" (also the link to your website) as a snippet. If the meta description is not found on your page search engines will decides to show a snippet from the page content itself (a snippet of what is considered to be more relevant to the search query). The downside of this is that the snippet might not have that "call to action" that you are going for. Another use of this tag, is, when submitting your website to directories, as some of them will pick-up and use the meta description you have on that page as their directory listing description. As the page title, meta description should be also unique across the website for each page. It's like a short description of the product or service itself that all-in-all gives the user
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• Page Content
September 22nd, 2008
Excerpt: 8. Page Content "Content is King" - You probably heard that a lot and it's very true. The more text you have on the page the better, but please note: Don't start adding all kind of text on the page just to be there. The content should be descriptive, and written for users not search engines and of course it should make a lot of sense. The story, article, product or service description should have a flow in the right direction. For instance take a look at an article in today's newspaper. Would it make any sense if the last paragraph was added just before the first one? If you are looking at a particular product, would it make any sense to attach a description from another product to it? I don't think so... As mentioned above, the content should be written for the user. Search Engines algorithms are so powerful, that they will be able to detect keyword stuffing, poor written content, which in turn could get your website to perform bad and even penalised. If you can't or you are even un-sure of what to write, look into hiring a copywriter. These people do that for a living and you'll be surprised how well your product or service could be described. Sometimes you're thinking too hard and the words are just not coming to you.  A  great way of writing something good, is to record yourself while talking to a customer trying to sell this particular product / service or just simply take notes. Talking about something has been always easier, more to the poin
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• Creating and Submitting Sitemaps
September 22nd, 2008
Excerpt: 9. Creating & Submitting Sitemaps to Search Engines Sitemaps play an important role when optimising your website for search engines as it helps them indexing your website (especially deep linked pages) and manage their crawl activities. A sitemap is either an HTML page, XML or TEXT file that contains a list of all the pages available on your website or at least the most important pages (for large websites). The HTML format sitemaps, are mostly used for visitors as a quick navigation point through the website, while a more advanced way is XML (Google search engines) or TEXT file (YAHOO search engine). XML sitemap An XML sitemap can be created either manually or could be an automated system using "Sitemap Generators" which are widely available on the NET. A standard XML sitemap should look like this (italic text is optional): <?xml version="1.0" encoding="UTF-8"?>   <urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9">    <url>     <loc>http://www.example.com/</loc>    <lastmod>2005-01-01</lastmod>     <changefreq>monthly</changefreq>     <priority>0.8</priority>    </url>     </urlset> The Sitemap must: Begin with an opening <urlset> tag and end with a closing </urlset> tag. Include a <url> entry for each URL as a parent XML tag. Include a <loc> child entry for each <url> parent tag. XML tag defi
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• On-Page Optimization
September 22nd, 2008
Excerpt: 10. On-Page Search Engine Optimization Do you know what's so great about this part? The fact that everything you need to do here is at your finger-tips as you own the website and all files that are located on your server. This includes pages, pdf files, images, videos, word documents, etc... The on-page elements include: 1. Page Title 2. Meta Tags 3. Headings Tags (h1 to h6) 4. Content (also known as Body Text) 5. Internal Linking 6. Outbound Links 7. Images alt tag 8. Link (href) title tag 9. Paragraphs ( text included between <p> .... </p> HTML tag) 10. Bold, Italic and Underlined text plus a lot more. Some of the points mentioned above, have been already covered, but for now we will look at the Body Text. Heading Tags Heading tags are HTML elements that can be found in the source code of a page as h1, h2, h3, h4, h5 & h6, and they are considered as the second most important SEO element, with H1 being the most important and H6 having the least value. Many web developers give the H tags a go, but due to the fact that they look quite large in the browser, they move to other options. That is a big NO, because heading tags, as most of the page layout and text, can be easily controlled from the CSS stylesheet. A good example can be seen on this page, where the "Heading Tags" text above is enclosed between <h3>...</h3> tags and the style for it is: h3 {font-size: 1.3em;} plus some other CSS rules below to give it a
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• Internal Linking
September 22nd, 2008
Excerpt: 11. Internal Links In this section we will be talking and concentrating more on the "Main Navigation Links" and "In-Context Links" elements. Many website owners spend a lot of time trying to acquire inbound links from other websites, but ignore or forget their own site which they have so much control over. A study carried out on how users read the content of a web page came to the conclusion that the pattern is a F shape- the reason main navigation links can always be found at the top of the page or on the left-hand side and, most important key-phrases / keywords should be located at the very beginning of the content. Main Navigation Links This is your chance to create keywords-rich navigation links, avoiding images and make use of real text. There is no excuse for using images, as the same or similar effect (background color, etc.) can be easily achieved through the use of CSS style sheets giving you the opportunity to create keywords-rich anchor text for the website internal linking structure. In-Context Links ... are key-phrases/keywords linked to related pages, products and articles within your site and can be found in the body text of your page. Make use of them whenever possible but don't over do it. « Back to Search Engine Optimization - White Paper
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• Outbound Links
September 22nd, 2008
Excerpt: 12. Outbound Links Outbound links to quality and relevant sites can help your own performance in the search engines but take into consideration the following points: 1. Not too many links - don't over do it 2. Make sure they are relevant to your topic 3. Use keyword-rich anchor text to make the link (helping both websites) 4. Link to high ranking sites for better effect (PR [PageRank] 6 or better) 5. Avoid linking to websites that could end-up as an exit for your users, but to sites that have quality information on your topic. Giving your visitors quality outbound links could convert them into regular users and there is a chance of getting a link back to your own website from their own site. « Back to Search Engine Optimization - White Paper
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• Off-Page Optimization (Link Building)
September 22nd, 2008
Excerpt: 13. Off-Page Optimization For a search engine optimization campaign to be successful, you need to acquire a large amount of (preferable high-quality) keyword-rich links to your website, this method  has a very strong influence in search engine ranking. How many is too many? We don't know for sure, but if the website is running a competitive profile we would say get as many as you can. Acquiring high-quality links is proven to be harder than you think, as the more relevant to your profile the website is, the stronger the link. This is due to the fact that many website owners might not have direct access to modify pages or they might not be interested in link swapping or giving outbound links from their site/s. Link building needs to be done slowly, over a long period of time while the pattern of the anchor text will vary as well. Too many, too fast and too similar in the anchor text, trigger red flags on the search engines side and can have a negative impact, so play it safe. You can acquire two types of links as outlined below: Deep Links Are links from other websites pointing to internal pages on your site using keywords relevant to the page content itself. Main Links Are links from other websites pointing to your website Home Page using the primary keywords available in your keyword list. Generally, you should make sure that the Main Links have the highest priority and percentage 80%-20% How can you acquire links? Links can be acquired by Reci
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