1. Website / Business profile (niche)

You might have the website / business profile already picked, but we would like to assume that you don’t so we can have somewhere to start with.

First, ask yourself what are you selling, is it a product or a service?
What can you do to get this business kicking, online?
Is the business suitable for online audience?
Have you targeted any goals by having an online presence and what are they?
Is it going to be a local business, country specific or international?

I mean, the questions are infinite and you might need to have an answer for all of them before taking any marketing steps and start throwing your money into advertisement that might not get you anything in return.

Having an answer for these questions, also helps in getting the right domain name, choosing your keywords / phrases that you are most likely to optimise your website for, searching and  finding the right hosting company that suit your website best.

Having your niche in mind, you can start discovering your competitors and learn from them. You’ll be surprised to find online business with the same profile that you’ve never heard of.

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