In this section we will be talking and concentrating more on the ”Main Navigation Links“ and “In-Context Links“ elements.

Many website owners spend a lot of time trying to acquire inbound links from other websites, but ignore or forget their own site which they have so much control over.

A study carried out on how users read the content of a web page came to the conclusion that the pattern is a F shape- the reason main navigation links can always be found at the top of the page or on the left-hand side and, most important key-phrases / keywords should be located at the very beginning of the content.

Main Navigation Links

This is your chance to create keywords-rich navigation links, avoiding images and make use of real text.
There is no excuse for using images, as the same or similar effect (background color, etc.) can be easily achieved through the use of CSS style sheets giving you the opportunity to create keywords-rich anchor text for the website internal linking structure.

In-Context Links

… are key-phrases/keywords linked to related pages, products and articles within your site and can be found in the body text of your page.
Make use of them whenever possible but don’t over do it.

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