Page Content
8. Page Content
“Content is King” – You probably heard that a lot and it’s very true.
The more text you have on the page the better, but please note: Don’t start adding all kind of text on the page just to be there.
The content should be descriptive, and written for users not search engines and of course it should make a lot of sense.
The story, article, product or service description should have a flow in the right direction.
For instance take a look at an article in today’s newspaper.
Would it make any sense if the last paragraph was added just before the first one?
If you are looking at a particular product, would it make any sense to attach a description from another product to it?
I don’t think so…
As mentioned above, the content should be written for the user. Search Engines algorithms are so powerful, that they will be able to detect keyword stuffing, poor written content, which in turn could get your website to perform bad and even penalised.
If you can’t or you are even un-sure of what to write, look into hiring a copywriter. These people do that for a living and you’ll be surprised how well your product or service could be described.
Sometimes you’re thinking too hard and the words are just not coming to you.
A great way of writing something good, is to record yourself while talking to a customer trying to sell this particular product / service or just simply take notes.
Talking about something has been always easier, more to the point and a lot more comfortable than trying to describe the same thing on paper.
Take for example a salesman – he’s so good at it that it will make you think twice why don’t you have his product already, but when you look at the same thing in a magazine or a lealflet, it doesn’t have the same power has it?
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