Keywords Research
5. Keywords Research
You’ve already found some good keywords when searching for a domain name, but what use do they have when optimizing your website for search engines?
Keywords, are the words or phrases a user types into the search engines search box to find relevant websites to his/her query.
Two or more keywords are better know as key-phrases.
Keywords, hold an important role in search engine optimization, helping you write good content related to your business/website profile.
There is no point in writing about “dogs“, while your website it’s all about “cats” is there?
For search engines to display your website into the SERPs, the search query must match these keywords inside your page content or having inbound links to your website with the keywords in the anchor text.
A good example for the second part is http://www.adobe.com/, which ranks #1 for “click here” phrase.
If you already have a website, a good place to start searching for key-phrases is the website statistics log files.
You’ll be surprised to see what users are typing into the search box, looking for your product/s and you’ll probably find words that you never thought of before.
If that’s not the case, another good place to research your keywords is “Google AdWords: Keyword Tool“.
Enter your keywords or phrase in the text-box provided, check the “Use synonyms” box, type-in the captcha verification code and press the “Get keyword ideas” button.
A few seconds later, Google Keyword Tool will display a long list of key-phrases that matches your criteria, alongside with “How Competitive” the search is and “Approximative Search Volume”
Make a list of what you think it’s suitable for your website. That should give you a good idea of what users are looking for and what you should include in your page content, keeping in mind keywords density.
When creating the content for your website, don’t start creating paragraphs that don’t make sense, and write for users not for search engines. The search engines algorithm is so sophisticated now a days, that it’s very easy to get your website penalised for keywords stuffing, and instead of achieving your goals, you’ll end-up at the bottom of the list or even worse, nowhere to be found.
« Back to Search Engine Optimization – White Paper
Tags: Keywords Research
(2 votes, average: 5.00 out of 5)
Loading ...
