Getting the Page Title Right
6. Getting the Page Title Right
”Page Title” – the most important tag when optimising for search engines, is the html tag it’s found in between the <head>…. <title>Title Here</title> …</head> tag.
This tag is not visible on the page itself, but in the source code of the page. It can be also seen at the top of your browser window (blue bar for Internet Explorer) and at the bottom of the screen.
Why Page Title is so important?
a. The Page Title is used by the search engine as the anchor text to link to your website in the SERPs.
b. The Page Title describes at it’s best the page content itself.
c. In the SERPs, the Page Title makes your website stand-out from the crowd (it’s like shouting “click me… or read me…”) invoking the “Call to Action”
d. The Page Title it’s also used to submit your website to directories
Points to take into consideration when creating the Page Title:
1. The Page Title should be unique for every page
2. The Page Title shouldn’t be any longer than 75 characters (including spaces) as it gets truncated by the search engines (Google – 64 chrs, Yahoo – 120 chrs)
3. The Page Title keywords should also be found in the page body text (best enclosed as a h[1-2] html tags and normal text below [context])
4. The keywords used in the Page Title should also be found in the URL (converting spaces with a dash [-])
5. Avoid common words ( the, or, and, for, etc…) as much as possible and if you don’t have a choice try converting them to html characters (e.g. and = & ) as it will take less viable space.
6. Synonyms of keywords in the title tag should also be found in the page body text
7. Website URL / Company Name (if any) should be last in your page title unless they are keywords rich and part of your top keywords in your list.
8. Every Word in the page title should start with a Capital letter – (it sounds like poor grammer, but it makes your link stand out in the SERPs)
9. The first keywords (2-3) in the page title should always be the most important keywords for that particular page
10. If you think your page is targeting more than 2 key-phrases (2-3 words each phrase), look into splitting the page - this will end up creating a better content rich page thus getting a stronger position in the SERPs.
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Tags: Page Title
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